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The Pokémon economy
card

The Pokémon economy

Nearly every early 90s kid idolised Ash, the protagonist of the cartoon show Pokémon. Collecting and showing off a set of Pokémon cards and aiming for that magic number of 150 was the closest many of us would get to becoming ten-year-old Ash. Hence, the ‘Pokémon card economy’ was born,
Aug 22, 2014 3 min read
Behind the profitability of the video-game industry
consumer theory

Behind the profitability of the video-game industry

Even from a young age, I’ve loved playing video games. I remember the excitement I drew as I savagely ripped into the packaging of my brand-new Game-Boy Colour, wasting no time as I inserted the cartridge for Pokemon Silver into the Gameboy’s empty slot and started playing. Since
May 21, 2013 4 min read
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