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Changing Perspectives on Consumer Psychology (Not Examinable)
behavioural economics

Changing Perspectives on Consumer Psychology (Not Examinable)

Rational consumer decision-making is often characterised by phrases such as opportunity cost, willingness to pay and cost-benefit principle, words that you should be sick of (or will be soon) as you gear into hyperventilating-exam-hermit mode. Marketing and psychology papers in the past have posited explanations for consumer behaviour based on
May 27, 2012 3 min read
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