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‘Australian Made’ won’t make us great again
australian made

‘Australian Made’ won’t make us great again

A new set of rules are being phased in across Australian supermarkets. [1] Soon, any food grown or produced locally will carry a distinctive green-and-gold kangaroo on its packaging to emphasize its production in Australia. Meanwhile, all imported food items will carry a much blander black and white sticker, simply
Aug 9, 2017 4 min read
Changing Perspectives on Consumer Psychology (Not Examinable)
behavioural economics

Changing Perspectives on Consumer Psychology (Not Examinable)

Rational consumer decision-making is often characterised by phrases such as opportunity cost, willingness to pay and cost-benefit principle, words that you should be sick of (or will be soon) as you gear into hyperventilating-exam-hermit mode. Marketing and psychology papers in the past have posited explanations for consumer behaviour based on
May 27, 2012 3 min read
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