consumer behaviour - Economics Students Society of Australia

consumer behaviour

A collection of 2 posts

From Plump Lips to Plump Pockets: Kylie Jenner

consumer behaviour

From Plump Lips to Plump Pockets: Kylie Jenner

The youngest of the Jenner/Kardashian siblings, Kylie Jenner is a reality TV personality turned businesswomen. Taking advantage of the plump lips that contributed to her rise to fame, Kylie Jenner launched her own cosmetics line called Kylie Cosmetics in 2015. The cosmetics brand has gone on to experience much

Changing Perspectives on Consumer Psychology (Not Examinable)

behavioural economics

Changing Perspectives on Consumer Psychology (Not Examinable)

Rational consumer decision-making is often characterised by phrases such as opportunity cost, willingness to pay and cost-benefit principle, words that you should be sick of (or will be soon) as you gear into hyperventilating-exam-hermit mode. Marketing and psychology papers in the past have posited explanations for consumer behaviour based on