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Advertising - Good or Bad?
advertising

Advertising - Good or Bad?

This week  I continue my series on the economics of advertising. Adding on to the introduction of the informative and persuasive view that I wrote about in my previous article, let’s proceed to consider some more specific contributions, and advertising’s potential influence on welfare. Have economists been able
Oct 17, 2012 3 min read
Advertising Part 1: Read this Article NOW!
advertising

Advertising Part 1: Read this Article NOW!

As the title of the article suggests, this week I am writing about the economics of advertising. I will be writing a series of articles exploring the advertising literature. We start the series off by an overview of the existing literature and how economists think about advertising. Advertising is a
Sep 30, 2012 3 min read
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