A collection of 6 posts
Superbowl: A marketing cult
In a regular sporting arena, half-time merely marks the interval before two opposing teams battle it out in the second half. Sure, we may be accustomed to food being consumed, wrestling spectators waiting and previews being flashed across the screen, but for large scale American organisations, it’s a race
Advertising Part 3: Advertising and Market Structure
This article will be the final installment of my advertising series and it will be about the empirical findings from studies of the relationship between advertising and market structure looking at data from three industries: cola, photographic film, and saltine crackers. Works in this area saw a boom in the
Advertising Part 2 - The Empirics of Advertising and Sales
At long last our arduous obligation as students are temporarily over! Following up from the previous article, I will introduce some empirical findings in the literature that help us better understand ‘advertising’. I am going to split the summary of empirical findings into two articles and here we will look
Advertising - Good or Bad?
This week I continue my series on the economics of advertising. Adding on to the introduction of the informative and persuasive view that I wrote about in my previous article, let’s proceed to consider some more specific contributions, and advertising’s potential influence on welfare. Have economists been able
Advertising Part 1: Read this Article NOW!
As the title of the article suggests, this week I am writing about the economics of advertising. I will be writing a series of articles exploring the advertising literature. We start the series off by an overview of the existing literature and how economists think about advertising. Advertising is a